Pure Libertarianism

            

Pure Libertarian theory or the Free Press theory is one of the normative Theories of mass communication where media or press is given absolute freedom to publish anything at any time and acts as a watchdog. From the sixteenth to the eighteenth century saw the emanation of individual who were ready to advocates this theory. The theory came from the libertarian thoughts of Europe during the sixteenth century after the invention of printing press and after the press movement. There is no control of authority and everybody has the right to voice their opinions. Its was advocates by many renowned personalities like Lao Tzu, John Locke, John Milton, John Stuart Mill, Thomas Jefferson, etc.

                Virulent critics of the Free Press Theory were Wilbur Schramm, Siebert and Theodore Paterson. In their book Four Theories of Press, they stated "pure libertarianism is antiquated, outdated and obsolete." They advocates the need for its replacement by the social resposibility by the Social Resposibilty. They found out that under pure libertarianism, there was no restrictions,thus they were free to punish anyone they like. while the media should be under an obligation to fulfill  its duties, thus to check to see if information going out will be to the benefit of the society as a whole, all of this was not putten in place under pure libetarianism making this theory antiquated, outdated and obsolete stated by Siebert,Paterson and Schramm.

               In their Four Theories of Press , they stated "pure libertarianism is antiquated,outdated and obsolete." they still advocates pure libertarianism replacement by the social rresponsibility. This theory can be said to been initiated in the US by the Commission of The Freedom of Press. This commission found that free press freedom had only increase the power of certain classes and has not seve will to others. There was no means of accountability under pure libertarianism. this the theory social Resonsibility advocated the some obligation on the part of the press or media.       

              Another virulent critics was that, they advocated the need for its replacement by the social resposibiliy. This is where the issues of accountability and enthics are raised again to safeguard the freedom of the press. they found out that  under pure libertarainism there was no code of condut for the press to follow making the facts of the press being in the form of ony objective reporting instead of interpretative reporting,which can help maintain social hamony within the society. pure libertarianism lacks all these making it still outdated,antiquated and  obsolete statement made by Siebert,Paterson and Schramm.

     All of the effort mentioned goes on to suggest the underling motive behind the  statement "Pure Libertarianism is outdated,antiquqted and obsolete" by Siebert, Paterson and Schramm in their book "four theoris Press" is because of the emergence of social responsibility theory. Pimarily because in as much as it is the amalgamation of the concept of Libertarianism and authoritharian, its has as was stated earlir radical roots from the concept of liberialism and hence an upgraded verson of the libertarianism.